As someone who has done it all marketing-wise (newsletters, events, signings, mailings, blog tours, interviews, national media, social networking, whew) I'm taking a step back and focusing on "big picture" thinking. With many books in various genres I've given as much to each one as possible ... which is great, but very tiring. I felt like the tail was wagging the dog.
Currently, I'm trying to work smarter, not harder by considering who I am and my vision/mission. Even though I write in many genres there are some heart-messages that come through no matter what I write.
Because I'm focusing on my heart-messages, I'm using that as a core for everything I do. In the future my marketing efforts will work together, each book building up my core message. I won't market to a genre, instead I'll use each genre to promote the vision I desire to share with an audience. (Key work here being "plan.")
All that to say this is still in-process, but one I'm very excited about!
What you can be sure of is that you'll be seeing some changes. Maybe in the look of things. Maybe in the number of blogs I do. Maybe in the newsletters I send out. But hopefully the streamlining will help me to share my heart-message better and clearer ... and you'll get the nuggets without all the chaff!