From the CAN Marketing blog!
Another Monday morning tip from Gail Gaymer Martin at www.gailmartin.com
Internet marketing is probably one of the greatest resources authors have besides the powerful word of mouth. Another article that caught my eye had some ideas that I expanded to fit author’s needs. Below are five marketing techniques that have been proven to work. Make sure your promotion and message are attractive, communicate with action, and point to customers' needs
1. Offer an irresistible free gift. Make sure the customer signs up for your newsletter to receive this gift. Though it can be digital or audio, occasionally a physical gift which gives you addresses -- and can help you organize a book tour in the areas where you have the most readers. Whatever you give them, make it worthwhile. Perhaps you could offer them a discount coupon if they order a book through you.
2. Craft e-mail messages that spark emotions and action. If you're not excited about your project or message neither will the visitor to your web page be. Make sure the subject line of your email is catchy and bring the message in the email to life with your own enthusiasm. Give them reasons to relate to your books or message.
3. Create an online sales page that moves people to action. Using links to your books at on-line book stores is an active way to help those interested in purchasing or reading more about your book, but don't forget that being an affiliate will also bring in some revenue for you. It's not that difficult to sign up for those programs and to use the links that will identify you as the source of the sale.
4. Use auto-responders to build relationships and extend offers. Many subscription and notification features provide an automatic response to the subscriber so they know they have been successful. If you can personalize with a thank your for subscribing, all the better. Making the reader or responder feel as if you care is a key to them being faithful to you as a customer. Keep the tone friendly and always provide a way for them to opt out.
5. Build your potential customer list with joint ventures, affiliates, and social media. Once again networking is important and places like FaceBook, LinkedIn, and Shoutlife offers the opportunity to form groups of fans and groups for genre-oriented readers and also they allow you to send bulletins, events and blogs that they will receive on their homepages that will allow you to advertise your books and your appearances.
If you'd like to read the original article by Christine Comaford, Click here: Five Proven Internet Marketing Techniques I have taken this information and geared it more for authors and I hope you find it helpful.